After witnessing the affects of cancer on family members, friends, and even going through it herself, Joelle Kaufman decided to create a "playbook" to help women going through breast cancer. With breast cancer affecting one in eight women during their lifetime, the information Joelle brings is highly valuable to navigating the diagnosis, treatment, and recovery from cancer.
Joelle covers several steps of the cancer process in her book Crushing the Cancer Curveball. These include - prevention, diagnosis, treatment, surgery, and recovery. This is helpful for both the person dealing with cancer and the person who is showing support. With the high odds of developing cancer of any kind, the information Joelle presents is helpful for everyone.
Joelle Kaufman’s life has been shaped by breast cancer since age 13, culminating in her own 2023 diagnosis—the fourth in her immediate family. As CEO and Founder of GTM Flow, she combines cancer-forged resilience with cutting-edge go-to-market leadership strategies. Joelle’s expertise spans healthcare and business, earning her positions on the UCSF Patient Experience Council and the Advisory Board of USC’s The Pink Test. Her insights have been featured in the New York Times, Wall Street Journal, and Fortune Magazine. You can learn more at www.joellekaufman.com.